Engagement
How LinkedIn Uses Games to Drive Engagement
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DOPAMINE
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How LinkedIn Uses Games to Drive Engagement
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Scrolling through LinkedIn mindlessly. Billionaires becoming trillionaires, professionals dropping hot takes, everyone seemingly ahead. Classic LinkedIn spiral, feeling like I'm doing absolutely nothing with my life.
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Just as I was about to close the app, a notification caught my eye. Hmm...Might be something important.
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⚡ PSYCHOLOGY · TIME
Loss Aversion
Avoiding a loss matters more than an equivalent gain. The streak isn't pulling you in with a reward, it's pushing you in with the fear of losing what you already have.
3 streaks feels like something you own now. Letting it reset doesn't feel like missing out on a gain, it feels like losing something that's already yours.
3 streaks feels like something you own now. Letting it reset doesn't feel like missing out on a gain, it feels like losing something that's already yours.
Nope, not important at all. New game levels just dropped and apparently I have 3 streaks going. And now I can't just ignore it & let them go to zero.
🔒
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