While randomly scrolling Instagram, lying on my bed, I came across this reel about Firstclub. At first I thought, what's different? Don't Blinkit or Zepto already have the same brands and groceries?

I thought I'd give it a try. The tagline said "quality in minutes." Quality of what? If I hadn't seen that reel first, figuring out what Firstclub actually offered just from the app would have been hard.